• Marketing  Strategy
  • Websites, Presentations, Case studies
  • Content and Social Media Marketing
  • Freelance, Project, or Contract 

Melissa's general + digital marketing skills helped start up Australia's first community-owned renewable energy retailer  - Enova Energy 

Melissa's executive consulting skills have proven invaluable - iVvy Event Software

Experience and Projects

Melissa’s clients, projects and career appointments reflect the recognition and appreciation for her experience and abilities.

  Digital + Marketing Strategy, Social Media and Website  Projects  
  • Enova Community Energy -  (enovaenergy.com.au)
  • Regional Development Australia(RDA)  -  Northern Rivers (social media)  (www.rdanorthernrivers.org.au)
  • Property Investor ( flash pages, CRM, Automated marketing)
  • Rotary Club, Food Festival / Events
  • Farmstay B&B
  • Byron Bay Psychology Services and new Program (marketing strategy, branding,website plan)
  • Indigenous Culture and Event Centre ( website restructure)
  • Ozaccom Pty Ltd ( Website + )
  • BCEC - (new media, site review + )
  • Online Retail Jewellery Business ( eCommerce website)

Enova Community Energy - Australia's First Community-Owned Renewable Energy Retailer (enovaenergy.com.au)

Co- Founder - Marketing Manager.  Start-up business - Supported the successful capital raise of $4mil to commence operations in Dec 2015.  First customers signed-up in May 2016.

Regional Development Australia (RDA) - Northern Rivers  (www.rdanorthernrivers.org.au)

Regional Economic and Industry Planning - Tourism Discussion Paper (Oct - Dec 2014)

ZEOFORM  (www.zeoform.com)

Consulting on Automated Marketing Systems, CRM and Business Development (2014) for innovative start-up business with groundbreaking technology that converts waste into a universal material to replace most plastics, woods and composite materials used in manufacturing.

iVvy Event and Venue Software Technology - (www.ivvy.com)

Event and Venue management cloud based software developer - SaaS.

  • Business Development and Marketing Consultation/ Management  (April 2010 -2014)

Darwin Convention Centre (www.darwinconventioncentre.com.au)

Marketing Consultation - Development of Event Case Studies  2012 - 2014

Plenary Group - Australia (plenarygroup.com)

Investor, Developer, Operator of Public Infrastructure.

  • Events Industry Report April 2014
  • Consulting on marketing and business development plans for the redevelopment of Sydney Convention Centre and Darling Harbour - July -Aug 2012
  • Consulting on plans for operation and maintenance of high profile sporting venue (sales framework) - Dec 2010
ITF Australia 

Presentation Support for successful bid for Gold Coast, Australia to host International Taekwon-Do Federation World Cup in 2018  (2013 )

Brisbane Convention and Exhibition Centre- Australia (bcec.com.au)

Marketing Consultation – March 2010-2012

Brand refreshment, international promotion project management pending a $100mil expansion.

Various marketing projects including new/social media strategy, website update, online sales systems, and awards submissions.

Associations Forum - (www.associations.net.au)

Presentation and facilitation of the Business Events Industry Forum with industry specialists - AF National Conference ( August 2011)

The OzAccom Group - Australia (ozaccom.com.au)

Specialists in Event and Convention Services

Marketing consultation – May 2010 – April 2011

New website development, and strategic business development.

Northern Rivers Business Enterprise Centre – Australia (norbec.com.au)

Business Advisory Services

Project Officer for the delivery of  Small Business Online Training Program - Internet, Digital marketing and Website development. (Mar - Oct 2010)

Melbourne Convention and Exhibition Centre (MCEC) – Australia (mcec.com.au)

Director of Sales 2006 – 2009

One of six pre opening Senior Management Executives of the Melbourne Convention and Exhibition Centre (MCEC) – Australia’s newest, and largest centre.  Opened June 2009. Reporting to a Government appointed Trust.

    • Established pre-opening sales systems and resources
    • New pricing policies and initiatives
    • Confirmation of over 20 International and 200 national conventions prior to opening
    • Achieved the best sales financial results to date for MCEC for year ending June 2008
    • A new initiative included the creation of a dedicated position of Event Space Optimisation Manager, a first for the events industry
    • Sales team recruitment, training development and systems
    • Marketing and Sales Integration

Brisbane Convention and Exhibition Centre – Australia (bcec.com.au)

Director of Marketing 2002 - 2006

One of seven senior management executives reporting to a private management company. State Government owned venue.

  • Rebrand, company identity refreshment
  • Successful sales results and significant international event hosting
  • Convention sales team recruitment, training and development
  • Input to company bid to retain venue management contract for 10 years with Queensland State Government

Intercontinental Hotels ( was Six Continents hotels and resorts- including Crowne Plaza and Holiday Inn)

Area Director of Marketing 2002 - Queensland and Vanuatu hotels and resorts

  • New brand implementation
  • Assisting with regional hotels business generation plans
  • Sales Team Training

Brisbane Convention Bureau (Brisbane Tourism, now Brisbane Marketing)

State Capital City Marketing Authority

Convention Manager – 1992 – 2001 (one of 4 senior managers reporting to NFP board

  • Developed and implemented successful global marketing plans winning a high number of valuable business events for Brisbane and Australia
  • Established new convention services and systems management to support new convention centre and generate business for all members. (including the first website for Brisbane Tourism and Conventions)
  • Set up, development and growth of business development/sales teams including introduction of agents in USA, Europe and CRM strategies
  • Initiatives also included Brisbane Convention Club – an integrated strategy involving support for organisations bidding and hosting events, as well as procurement of new event business for Brisbane
  • Significant involvement in gaining first state government grant for ongoing convention marketing and systems to support performance measurements. (1998)

Other Sales and Marketing Management positions:

  • Northern Territory Tourist Commission 1992
  • Whitsunday Rent a Yacht. (Largest yacht charter company in Australia 1990)

Other

  • European Tour Operations - Tour Manager
  • International Special Olympics, Sports Event, Ireland - Co-ordination of Interpreters
  • Wholesale sports wear and equipment distribution – Le Coq Sportif, Arena swimwear, Stiga, Goudi.

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